How to Optimize Google Ads Campaigns with a Small Daily Budget
As a digital marketer, one of the most common challenges I encounter is helping clients make the most of limited advertising budgets. In this...
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Is Performance Max For You? When to Use It and When to Avoid It
Is Performance Max For You? When to Use It and When to Avoid ItIn my last article, I got a bit carried away diving into all the technical...
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Unpacking the Mysterious Performance Max Campaign
Let’s Unpack Google’s Mysterious All-In-One Solution Known As Performance Max Do Performance Max campaigns work? This is the most...
Read moreFrom Unprofitable to Unstoppable: When Negative Return on Ad Spend is Acceptable
From Unprofitable to Unstoppable: When Negative Return on Ad Spend is Acceptable Let’s talk about something that might raise a few...
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Unpacking Conversion Goals
The Most Important Metrics for Long-Term Success You’ve probably encountered acronyms like CPA, ROAS, and CLV being thrown around, but what do...
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Mastering Google Ads Remarketing in 2024: Unconventional Strategies for a Competitive Edge
Mastering Google Ads Remarketing in 2024: Unconventional Strategies for a Competitive Edge Navigating the complex landscape of Google Ads...
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