Why Your Shopping Campaign Isn’t Performing At Its Best
Why Your Shopping Campaign Isn’t Performing As Well As It Should Shopping campaigns can be absolute revenue powerhouses when set up...
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Did Google Just Kill Traditional PPC?
Mind-Blowing Google Ads Updates for 2025 Looks like Google is finally hearing our frustration If you didn’t catch Google Marketing Live 2025, I...
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Google Dynamic Display Ads for Non E-Commerce
No Products, No Problem. You Can Set Up A Dynamic Display Ad Feed For Lead Gen Too. Below is a standard dynamic display ad for e-commerce....
Read moreAI Generated Content Takes a Backseat: A Big Win For Humans
ChatGPT blah blah blah here… ChatGPT blah blah blah there. I called it. The AI-generated content bubble is now showing signs of bursting now...
Read moreHow to Optimize Google Ads Campaigns with a Small Daily Budget
As a digital marketer, one of the most common challenges I encounter is helping clients make the most of limited advertising budgets. In this...
Read moreIs Performance Max For You? When to Use It and When to Avoid It
Is Performance Max For You? When to Use It and When to Avoid ItIn my last article, I got a bit carried away diving into all the technical...
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Unpacking the Mysterious Performance Max Campaign
Let’s Unpack Google’s Mysterious All-In-One Solution Known As Performance Max Do Performance Max campaigns work? This is the most...
Read moreFrom Unprofitable to Unstoppable: When Negative Return on Ad Spend is Acceptable
From Unprofitable to Unstoppable: When Negative Return on Ad Spend is Acceptable Let’s talk about something that might raise a few...
Read moreBut Wait, There’s More! How Infomercials Shaped Modern Marketing
The OG Marketing Playbook From The Late Night TV Legends We all remember the late-night infomercials. Mindlessly watching at 3 AM, fighting...
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Dominating Google Images: Your Untapped SEO Advantage
Dominating Google Images: Your Untapped SEO Advantage Fashion boutiques, interior designers, landscapers… yes, I’m talking to you!...
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