AI Generated Content Takes a Backseat: A Big Win For Humans
ChatGPT blah blah blah here… ChatGPT blah blah blah there. I called it. The AI-generated content bubble is now showing signs of bursting now...
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How to Optimize Google Ads Campaigns with a Small Daily Budget
As a digital marketer, one of the most common challenges I encounter is helping clients make the most of limited advertising budgets. In this...
Read moreIs Performance Max For You? When to Use It and When to Avoid It
Is Performance Max For You? When to Use It and When to Avoid ItIn my last article, I got a bit carried away diving into all the technical...
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Unpacking the Mysterious Performance Max Campaign
Let’s Unpack Google’s Mysterious All-In-One Solution Known As Performance Max Do Performance Max campaigns work? This is the most...
Read moreFrom Unprofitable to Unstoppable: When Negative Return on Ad Spend is Acceptable
From Unprofitable to Unstoppable: When Negative Return on Ad Spend is Acceptable Let’s talk about something that might raise a few...
Read moreBut Wait, There’s More! How Infomercials Shaped Modern Marketing
The OG Marketing Playbook From The Late Night TV Legends We all remember the late-night infomercials. Mindlessly watching at 3 AM, fighting...
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