ChatGPT blah blah blah here… ChatGPT blah blah blah there. I called it. The AI-generated content bubble is now showing signs of bursting now that Google is fighting back.
C’mon people. Did you really think we could get away with grabbing top ranking articles off the internet, sending it off to ChatGPT and pumping out 100 different variations of it? Oh, then repurposing it for every social media platform? You know who you are. And you’ve been exposed. Now that 2024 is behind us, here’s the latest update from Google to prepare you for 2025.
Google Search Spam 2024 Updates
Google’s AI watchdog SpamBrain is only getting smarter by the day and uses advanced machine learning to analyze content quality, context, and user engagement. We all see those generic, personality-free articles and SpamBrain sees right through that.
Scaled Content Abuse
These are mass-produced pages that do nothing but chase rankings – whether it’s AI-generated fluff, scraped content dressed up with synonyms, or keyword-stuffed nonsense spread across multiple sites. The message is clear: if you’re not adding real value for actual humans, you’re spam.
Doorway Pages
Ever browse a site and notice those identical pages for “Best Dentist in Dallas” …Then another for “Best Dentist in Austin” that all funnel to the same generic contact form? That’s doorway abuse – and Google’s putting these spammers out of business. No more gaming the system with duplicate content and fake local pages.
Content Scraping
Thinking about stealing high ranking content from others, changing around some sentences, and calling it a day? Google’s cracking down on these lazy content thieves. Whether you’re mass-copying articles or ripping off video feeds – the party’s over.
Keywords Stuffing
This practice is nothing new but it’s gotten a lot more sophisticated. So don’t even bother with ChatGPT prompts like “rank this article for keyword best Italian restaurant Chicago”. Who reads articles to find a local restaurant anyway? Google can spot that desperate ranking grab from a mile away.
Writing for Humans > Writing for Algorithms
The AI content gold rush is dead (and good riddance). This just hit me.. Only recently, everyone and their dog was pushing AI-generated content schemes and I noticed these shady “tips” are slowly disappearing from my feed. Is it just me?
It looks like even the so-called “SEO experts” are backpedaling now. And I get it. We’re always looking for the easy route, a cheat code – but I’m going to let you in on a secret – There isn’t one. I made it clear before that content is king.
There’s no shortcut to genuine expertise and authentic content. Who would’ve thought that actually knowing your stuff and writing for real humans would win in the end? The internet is finally getting a much-needed reality check. Welcome to a new era – where quality finally beats quantity, and genuine expertise trumps AI-generated fluff.
CHEERS!
Greg Morris | The SEM Guys
